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NITI KOSMOSA / Identity for handmade jewelry

Individual handmade jewelry inspired by stars, galaxies and the incredible sky. Each piece is created to bring the mystery and wonder of space closer to you, turning celestial magic into wearable art.

The brand metaphor is Chains of Galaxies. It means that the jewelry, intertwined like the spirals of the galaxy, uniting a piece of the creator, the infinity of space and the majesty of nature, flows into an individual transforming image for the connoisseur. The metaphor also reads a direct reference to jewelry, since each of them consists of intersecting and intertwined links.

To convey closeness and connection with the brand's audience, a font logo with serifs is used, but soft forms, inside which are thin connections of letters, hinting to us with their shape at jewelry.