ABOUT

Yazoo is a healthy milk flavoured drink for kids, and is the UK’s largest flavoured milk brand. Full of the goodness of milk with important nutrients , including calcium, protein and Vitamin B2, Yazoo is low in fat with no added artificial sweeteners or chemicals. Great for keeping your kids healthy and active.

Brief: Promote the great taste and healthy goodness of Yazoo for kids.

Creative Idea: ‘Milk your imagination’.

A consumer / trade campaign was created around the strategy that healthy kids have healthy minds and Yazoo, with all its goodness, helps to keep them that way.

To bring this idea to life, schools were visited and 60 children were given various flavours of Yazoo to drink. They were then asked to use their imaginations to write stories about the great taste of Yazoo. These imaginative stories then became the basis and inspiration for the campaign.