ABOUT

St Mungo’s is a homelessness charity and housing association whose vision is that everyone should have a place to call home and the chance to fulfil their hopes and ambitions.

With very little budget to raise awareness of the plight of homeless people, a pro bono campaign was produced for St Mungo’s.

Brief: Create awareness of the ever-increasing need to support the homeless.

Creative Idea: ‘You’re not the only one looking’.

An inexpensive online tactical awareness campaign was created using actual homeless people from the charity to tell their real life stories.

Targeting consumers through the classified sections of websites, the campaign was used to emphasise and create awareness of the basic needs of those less fortunate, and to raise donations and support for the charity through its website.

MEDIA:
DIGITAL