ABOUT

Médecins Sans Frontières/Doctors Without Borders (MSF), is a global movement that is both neutral and impartial. They help people worldwide where the need is greatest, delivering emergency medical aid to people affected by conflict, epidemics, disasters or exclusion from healthcare. They are owned and run by their staff, past and present.

Brief: Promote the MSF’s global brand and its principles.

Creative Idea: ‘We don’t discriminate’.

A hard hitting global branding campaign promoting the principles and ethos of MSF was created highlighting the indiscriminate nature of the conflict and disasters that humanity faces around the world.

Result: The campaign won numerous global awards for both MSF and Saatchi & Saatchi.

MEDIA:
PRESS
OOH