ABOUT

Globus Ketchup/Mustard, two of Best Foods leading condiment products in Hungary, were losing ground in the market to its competitors. A campaign was needed to re-establish Globus Ketchup and Mustard position as the market leader.

Brief: Make Globus Ketchup/Mustard the sauce of choice.

Creative Idea: ‘Irresistible taste’.

Two TV / cinema spots were created featuring holiday special moments going wrong between father and son and teenagers in love, highlighting and dramatising the products irresistible taste and desirability.

Result: The success of the campaign took the clients market share from 22% to 65% and repositioned Globus as the market leader.

MEDIA:
TV/CINEMA