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Freeview, delivered by the company DTV Services Ltd (a joint venture between the BBC, ITV, Channel 4 and Sky), is the only free-to-air digital terrestrial television service in the United Kingdom. With Freeview, the UK’s most popular TV programmes are subscription free.

Brief: Create an experiential campaign that promotes Freeviews free entertainment service in an engaging, entertaining way.

Creative Idea: ‘Entertainment. It’s even better when it’s free’.

A Freeview character, Freeview Freddy, was created to give away free entertainment to the public. Filmed by hidden camera, he entertains unsuspecting members of the public at various venues, giving away free tickets for that evening’s entertainment. The resulting videos are then uploaded and circulated to the public through various online channels.

Result: The campaign resulted in over 3M Youtube views.

MEDIA:
EXPERIENTIAL
SOCIAL MEDIA