Darby Creative Director/​Senior creative (Art Director)

ABOUT

Drontal is the UK’s most effective and best selling dog wormer.

Brief: Reinforce Drontals position as the UK’s No.1 dog wormer.

Creative Idea: ‘No other wormer bites back harder’.

By eating the food pets consume, worms effectively use them as a food supply for themselves. Engaging, quirky imagery of pets being prepared for a meal was used to tackle this subject in a light hearted way and to promote Drontals position as the leading dog wormer.

MEDIA:
PRESS
OOH
DIGITAL

MADEIT CREDITS

  • DrontalClient
  • DarbySenior Art Director
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