Buscopan IBS - Consumer Healthcare by Darby for BuscopanWho liked - Buscopan IBS - Consumer Healthcare by Darby for Buscopan

Darby Creative Director/Senior creative (Art Director)

ABOUT

Abdominal pain is one of the most common symptoms of IBS and one that patients find hardest to cope with. Patients describe their pain in many different ways; a punch to the stomach, cramping, daggers or like being hit with a bullet. They can experience agonising pain and want help finding a solution.

Brief: Produce a multi media campaign that demonstrates the effectiveness of Buscopan for relieving the pain of IBS.

Creative idea: ‘Turn the pain of IBS into something nicer’.

A campaign was created to show how Buscopan can take away that pain, replacing it with a more pleasant feeling in your stomach.

Hard hitting Banksy-esque imagery representing IBS pain, morphing into various images of comfort, were used to highlight the transition from pain to pleasure and the positive outcomes that come from using Buscopan.

MEDIA:
PRESS
SOCIAL MEDIA
DIGITAL