ABOUT

About
Bournemouth is one of the UK’s leading year-round destinations for getaways, especially the summer, with its seven glorious miles of idyllic coastline.

Catering for everyone, from singles (SINKS - Single income, no kids) to couples (DINKS - Double income, no kids), to families, it offers a wide range of activities, social events, water sports, shopping, bars, festivals, shows and much more, along with the surrounding areas such as the New Forest, Poole and the Isle of Wight for exciting adventures, day trips and non-stop entertainment.

Brief: Promote Bournemouth as the ideal getaway and destination site for unlimited entertainment and endless things to do.

Creative Idea: ‘Mini-break like there’s no tomorrow’.

An integrated multimedia creative campaign was produced to catch the attention and imagination of the target audience to highlight and bring alive the endless entertainment that Bournemouth has to offer.

A bold, energetic art direction style was used for imagery and hard hitting continuous headlines to drive home the eclectic nature and non-stop experience that can be enjoyed on a getaway to Bournemouth.

MEDIA:
OOH
PRESS
SOCIAL MEDIA
PROMOTIONAL
DIGITAL