ABOUT

Health-conscious consumers that currently use a probiotic health supplement to keep their body feeling good would change if something better came on the market.

A probiotic sends in reinforcements of good bacteria to help fight the bad bacteria, but they are attacked along the way by body acids and therefore arrive in the gut depleted.

Bimuno is a unique prebiotic supplement that supports a healthy gut environment. It is a prebiotic fibre that travels through your digestive system intact, unaffected by body acids, until it reaches the gut. It arrives as food and nourishment for the good bacteria already in the gut, which in turn become stronger and multiply which gives them a better chance of fighting off the bad bacteria leaving you feeling fit, strong, and healthy.

Brief: Promote Bimuno as the most effective prebiotic on the market.

Creative Idea: Feed your feel - good factory.

Creative was produced to highlight the effectiveness of Bimuno prebiotic as a health supplement. Depicted through illustrated scenes showing the guts factory of healthy ‘good’ bacteria working hard on your behalf keeping you feeling strong and healthy, Bimuno was positioned as the nourishing source for your gut’s good bacteria.

MEDIA:
PRESS