ABOUT

I lead the development of a new design system for The National Trust. The goal was refresh the look and make more of the brand assets by creating a new application system that messaging, colour and imagery.

With such a beautiful and varied bank of images as well as a wealth of visual design elements, it was an opportunity to push to make more of the brand.

My thinking and strategy was to have an image led design system that would work as a compliment to the images. I developed a colour application system which drawed upon the use of a main colour and a secondary supporting colour. In relevant situations, a third 'highlight' colour could be used. Also, the chosen colours had to reflect the main colours used in the photo.