Dan Lawrence Packaging & Branding Design Director

ABOUT

Brief:

As one of the top selling brands of vodka in the Ukraine we get copied a lot, and our position is starting to decrease. Our brand is steeped in history and we need to re-establish our superiority for the future. We are looking for a contemporary change that will allure consumers from outside of the Ukraine to the purity and perfection of Xoptиuя

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