Dan Lawrence Packaging & Branding Design Director

ABOUT

Brief:
Our new strategic positioning is based on the principle “Kindness is Power”, we want to engage the consumer on an emotional level, to look to us as a brand that is in sync with mums needs. The new look should be optimistic, lovingly passionate and altogether straightforward, we want to standout from the “Sea of Sameness” and develop our brand to be a leader in baby nutrition.

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