ABOUT

We were tasked to create a design for Corona’s new alcoholic sparkling water, made with real fruit juice. The objective was to clearly communicate the Seltzer proposition while staying true to Corona’s established brand identity. We explored design concepts that build on natural taste cues while elevating the product’s sense of sophistication. A key challenge was utilising Corona blue effectively and structuring information in a clean, uncluttered way. The final direction balances brand, flavour, product details, and claims with a refined visual hierarchy, delivering a premium look that conveys both freshness and authenticity.