Dan Lawrence Packaging & Branding Design Director

ABOUT

Brief
Build brand love amongst Coke Zero's existing consumer
base of 18 - 24 males, by creating a powerful link between
the product and video gaming, include a PS3 promotion.

Solution
Keeping true to Coca Cola routes and using the famous
coke contour bottle I developed a visual that shows
gaming icons exploding from the bottle with the copy
line " Unleash your gaming potential".

MADEIT CREDITS

  • Coca ColaClient
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