ABOUT

For this project, I worked with the executive team to create a professional marketing folder that our C-Suite (CEO, COO, CFO) could take to meetings with other executive members to generate revenue through donorship and high-level community support. I was responsible for creating a design that implemented the new brand standards created by United Way Worldwide but also spoke to and reflected the local community of Washington DC. To do this I went out and took photos of the community at work to use in the design and wrote copy that condensed our mission and work into a digestible format.