ABOUT

As part of National Soyfoods Month, I developed a social media creative strategy to "rebrand" how consumers viewed soyfoods and highlight the versatility and unknown benefits of soy. To do this I created a suite of images to post twice daily on our social channels for consumers to gain varied knowledge of the plant. Each image was created with a teaser image that directed traffic to the website where they would be able to access the full image with the holistic information.