ABOUT

Leading personal finance advisors Money Problems commissioned a suite of new content to support a full-scale rebrand. I worked with the team to take existing content and create a new tone of voice and content style to fit the rebrand.

The aim was to distinguish Money Problems from competitors by making the brand more relevant to a broader, younger audience. The new TOV centred on transforming complicated financial advice into down-to-earth bitesize chunks, and I built a bank of over 30 articles across multiple thematic content blocks to support this.