ABOUT
BOOFLE
Boofle is a much-loved greetings cards character found in a number of UK stores, such as Clintons and Tesco. I created more of 20 videos each season for all greetings card events and the assets flow with the season. From bikes and footballs for Father’s Day to sledges and presents at Christmas.Boofle’s videos now receive tens of thousands of views across Facebook and YouTube, with thousands of comments and shares.All the models were made in Blender with some texture editing in Photoshop. Then the layout, animations and final compositing were also made in Blender and rendered through a DYI render farm within the office. The final editing was made in Premiere Pro with motion graphics/title cards added in After Effects.
AWARDS
Finalist for 2020 B2C app of the Year at the UK app Awards
Back to Boofle project
Laura Coppolaro
Senior Illustrator & Graphic Designer, The Roald Dahl Story Company
United Kingdom
Ben May
Senior Marketing Manager, Catch A Fire Agency
United Kingdom