ABOUT

With well over a decade of experience on the Dove, I have overseen numerous successful campaigns. On this project, I oversaw the creative and production and was lead creative, including identifying the key insight that every child wants to change at least one thing about themselves. The big idea, 'Change One Thing' , truly resonated with audiences and successfully inspired millions of kids and their parents as well as being widely shared and featured in both Time and The Huffington Post.