ABOUT

A New Capitalism is a documentary that discusses and proposes new ways of generating richness for industries prioritizing income distribution and reducing poverty.

Filmed in India, Brazil and Mexico, it includes over 60 interviews and 140 hours of footage. But for such a bold subject, the film had a provisional poster that didn't express everything it wanted to convey.

The solution was to create a poster using the biggest icon of the old capitalism: the dollar bill. And adding something that people do all over the world: draw in banknotes.

The film gained a packaging that made t widely publicized. As a result, the premiere was packed and the documentary was screened and awarded at festivals, debated in universities and it was acquired by Netflix, being available in over 190 countries.

We hacked a banknote showing that is possible to transform capitalism with a fresh new look. Changed by design.