ABOUT

Not Just Nibbles set out to tackle the issue of childhood obesity by encouraging children to love veg, solving a problem most parents will face at least once in their life.

Hiding veg in food will only solve the issue short-term. If children don’t know they’re eating vegetables, how will they change their relationship with them? Our cooking kits take children on a culinary adventure around the world and are designed to make mealtimes fun. With the help of 52 cleverly designed characters we are changing their attitudes around fruit and veg to develop healthy eating habits to last a lifetime.