ABOUT

Working with Surrey County Councils’ communications team as a creative artworker assisting in the design, creative and artworking of publicity materials for the councils’ TravelSMART brand aimed at increasing cycle and alternative transport use across surrey.
Publicity material included DLE brochures, stationary sets, online banner ads, press advertisements, pop-up signs, sixsheet bus billboards and bus rears. Other material created involved branding materials for tradeshows and the branding of three cycle festival events throughout 2013 as well as behaviour change campaign spread across the county to promote cycling during summer.
Utilising the idea of nostalgia we pushed the idea of reminding viewers of their childhood days by using emotive photography of an exstactic child cycling while emphasising the copy “Rember when... you walked and cycled every day?”