ABOUT

In today’s society the conversations around gender and beauty have changed from what they once were, however branded packaging within the beauty category has continued to conform to the stereotypical notions of gender.

The brief set by Design Bridge, was to create a new-to-world, accessible, mass-market beauty brand that breaks established category codes. The brand should be a response to some of the issues with which modern, post-demographic consumers identify.

INDECENT has been designed to retaliate against some of the industries biggest issues, both ethical and societal, offering a different kind of cosmetics brand. One that is age and gender neutral, environmentally friendly and convenient as well as being slightly cheeky and indecent.