ABOUT

The brief set by John Lewis was to reinvent the packaging that John Lewis uses to deliver online purchases. To create an engaging, aspirational home delivery experience fit for the modern age of connected, tech-savvy, digital native shoppers. Give online shoppers the same level of excitement and engagement that they’d feel if they’d gone to a John Lewis store.

The concept is a range of geometric packaging for John Lewis’ home delivery service, designed to conceal the original shape of the product ordered by the customer. To bring a sense of excitement, an element of appreciation and surprise upon the customer when delivered. With #GiftFromMetToMe to encourage customers to celebrate their purchases on social media.

Collaboration with Jessica Dutton