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The brief set by Amnesty International was to bring to life the meaning of 'Taking Injustice Personally' for the target audience of 18-25 year olds, and help them to see Amnesty International as the way to do something about it.

#IGNITE YOUR VOICE engages ‘always on’ 18-25 year olds by using familiar social media to call them
to take injustice personally by speaking for those who can’t. The campaign uses the visual metaphor of the Amnesty logo’s flame and is driven by celebrities initially starting the trend by sending out the first tweets.

Collaboration with Jocelyn Barr & Saskia Everard