ABOUT

All In is an organisation that launched the All In Census in 2021, aiming to promote inclusivity and diversity in the workplace. Over time, this initiative has grown into a comprehensive industry-wide endeavour with an expanding action plan and a rising number of industry advocates.

To support their expansion and build on their achievements, I worked with my team and the client to refresh the visual identity and enhance their website. The approach was to build on the existing visual identity by keeping the logo and handwriting graphics. Another important factor of the refresh was to take a digital-first approach and incorporate accessible design principles to ensure it’s user-friendly to everyone.

PROCESS
To achieve the accessibility goal, we began with a brand refresh which involved updating the colour scheme to a high contrast colour palette, establishing legible typography usage and exploring how graphics and colours worked consistently together with typography. We then created a strategic information hierarchy for communicating about different work areas across the initiative. These guidelines were used to create all brand and marketing assets.

The new visual guidelines and communications strategy was then adopted and translated into wireframes for the website. The primary objective of the site was to ensure a seamless user experience from understanding Census results to becoming an All In Champion. I reworked the homepage content into a story telling format which pulls out key census stats and information to celebrate the successes of All In so far.

Following this, I created a UI design system and we built a user-friendly website that serves as a hub for census data and a resource for educating companies on their journey towards inclusivity.

Site performance scores:
100/100 best practices
0.51g CO2 produced per pageload
100/100 accessibility score