ABOUT

Designing a digital first fintech brand and a new website for supporting trust in advertising.
Trust plays a crucial role in advertising, impacting the public, the industry, and policymakers alike. In the UK, advertising operates under self-regulation to ensure legality and truthfulness. The Advertising Standards Board of Finance Limited (asbof) and the Broadcast Advertising Standards Board of Finance Limited (basbof) are responsible for collecting the levy that supports this self-regulation.

My task was to create cohesive and unique identities for both asbof and basbof, integrating them harmoniously under a unified master brand. The brand identity should have a contemporary feel similar to agencies using the service.

PROCESS
Working closely with the teams, we formulated a brand strategy and identity that embodies modernity, trustworthiness, and professionalism. This master brand identity was then implemented across their key assets and reflected in the design of a new website. This allowed for cohesive communication of their services, further enhanced by the introduction of a levy calculator on the website to simplify calculations for all users.