ABOUT

A levelled reader is the first book a child will read alone, & they increase in difficulty to match a child's reading ability. While levelled readers are usually functional in their look & feel, the creative team at Mrs Wordsmith wanted to create a unique, market-leading collection of 48 levelled readers that also worked as beautifully illustrated picture books.

These readers are designed to stand alongside the “Readiculous®” app. Each book teaches a new letter-sound relationship, helping children become more confident in using challenging words. Relatable stories are brought to life by fun & hilarious illustrations to make learning feel like play. Stories are cleverly made from a very limited selection of letter-sound combinations for each book, making the illustrations a real conceptual challenge.

I served as Art Director, defining the visual language of the books & developing a new artistic direction for the brand. I led a team of junior artists, while providing drawover notes where necessary, & creative guidance/mentorship where appropriate.

Graphic design by James Sales.