Daniel Permutt Illustrator/​Character Designer

ABOUT

A sticker-filled activity book made by the creative team at Mrs Wordsmith, in collaboration with DK Books. This book covers 51 building blocks of words that are taught in nursery school, & gives children a fun introduction to the loveable cast of animal characters. We also included extra bonus stickers for the children to enjoy, as way to build brand awareness.

I served as Art Director & Illustrator, working closely with Mrs Wordsmith’s Pedagogy Lead & Writers, while leading a team of junior artists. The work included individual isolated illustrations, & full double-page activity spreads that required a lot of meticulous planning to ensure correct sticker placement. These pages had to be fun & frivolous, while ensuring a rigorous learning outcome.

Graphic design by James Sales.

MADEIT CREDITS

  • Mrs WordsmithClient

Who pooled - Get Reading with Phonics