ABOUT

The creative team at Mrs Wordsmith, in partnership with DK Books, developed a new book that would focus on helping children ages 4–7 express how they feel. We created a spiral bound flip-book that displays an illustrated key “emotional” word, such as SILLY, MISCHIEVOUS, PUZZLED, GRUMPY, CHEERFUL on one side, & an engaging activity, story, or question relating to that word on the reverse side. The product stands up unaided due to an innovative toggle that passes between the rigid front & back covers, so it can be displayed all year round on the tabletop, like a calendar.

I served as Art Director & Illustrator, working closely with our Pedagogy Lead to ensure all illustrations represented the chosen words as faithfully as possible. I was responsible for creating a range of illustrated activities on the reverse pages alongside the full illustrations on the main pages. I guided our team of junior illustrators to produce work that aligned with the company’s house style – ensuring that standards were kept high with regular drawover notes & creative guidance. I reported directly to renowned Hollywood character artist Craig Kellman, who served as Creative Director.

Graphic design by James Sales.