ABOUT

A literacy-first twist on traditional matching card games, that utilises both upper & lowercase letters. Both letter cases are paired with an illustrated word in a humorous way that reinforces either “small” in the lowercase, or “big” in the uppercase. Since coming to market, teachers within special needs environments in particular have reported a high success rate in child engagement.

I provided Art Direction, ensuring that each illustration fit the correct tone. I worked closely with the project Director, with oversight on all 52 illustrations. I was also responsible for colour cohesion – at first we thought each pair of letters should be represented by illustrations that both shared a background colour, but we quickly abandoned that idea in favour of a wider array of fun background colours that children could enjoy.

Graphic design by James Sales.