Daniel
Freelance Art Director & Graphic Designer
ABOUT
The challenge facing many IT managers is trying to improve on existing IT architecture. This direct campaign for EMC challenges this and highlights the importance of innovation rather than improvement. It draws parallels with examples of great innovation and dramatises the control, flexibility and speed of EMC’s modern data centers. On opening the DM box a beautiful bulb lights up and provides a wonder narrative with the piece.
This was a highly tailored and successful DM and eDM campaign that ran across seven territories across Europe.
Back to Innovation vs improvement project
Justine Hardman
Head of Editorial & Submissions, IPG Health London
United Kingdom
Janne Rosenberg
Craphic designer
United Kingdom