Reality is worse than fiction by Daniel Guiu for STOPACCIDENTESWho liked - Reality is worse than fiction by Daniel Guiu for STOPACCIDENTES

Daniel Guiu Copywriter

ABOUT

INSIGHT
The alarming data on traffic accidents no longer impacts anyone. We remember the fictitious deaths on TV shows but we ignore the ones in real life.
IDEA
A parallel between fiction and reality, highlighting that the dangers we see in films or series are insignificant compared to the real dangers on the roads.
Using the aesthetic of popular shows like The Last of Us, Severance, and Squid Game, we exposed a deadly truth.
Even the credits followed the rules of fiction, actors’ names replaced with real victims of traffic accidents.
RESULTS
For one week, StopAccidentes took over Spain’s streets.
Amplified through social media, the campaign generated earned media in 10+ countries, turning a local OOH action into a global call for road safety awareness and collective responsibility.

10+ countries mentioned.
845 Billboards.
80 MM IMPRESSIONS
3.5 EARNED MEDIA.