ABOUT

The journey starts long before take-off.
Overview

Created to inspire younger travellers to embrace international travel, this campaign transforms the journey to the airport into part of the holiday itself. By combining Three's connectivity with easyJet's accessibility, the partnership removes barriers before passengers even reach the departure gate.

Creative Journey

The project begins with the strategic insight before developing into the customer journey, campaign identity, airport experience, physical activations, digital touchpoints and supporting communications. Each stage builds naturally towards a travel experience designed to feel seamless from home to destination.