Daniel Forni
Integrated Art Director & Designer
ABOUT
Aim
To create a new identity for Seven Bedford Row, a London barrister’s chambers.
Concept
A clean, professional, typographic logo, that maintained the full company name, and it’s highlighted seven, blended seamlessly into one main logo, whilst also drawing on map iconography to refer to the company’s location-based brand name. All teamed with a stylish monochrome palette, accented with a warm orange, differentiating against usual corporate colour schemes, for a more approachable, current creative.
Deliverables
• Brand identity
• Platform considerations