ABOUT

Collecting becomes the experience.


Overview

Rather than creating another themed event, this concept asks a different question: what if the behaviour people already associate with Pokémon—collecting, trading and completing—became the event itself? Every decision was designed around transforming exploration into a game that visitors naturally wanted to complete together.


Creative Journey

The project unfolds from the original strategic thinking through to the event identity, visitor mechanics, trading card system, environmental graphics, merchandise and supporting campaign. The work is organised to show how one simple behavioural insight evolved into a complete experiential ecosystem.