ABOUT

Brief:

Chip Shop Awards entry, created for the Parody/Political category.


Concept:

As Britain exits the E.U. we are destined to see monumental changes to our economy, our infrastructure, our social economics, and most importantly, our beloved ITV reality television series, ‘Love Island’.

Bound by new laws, ‘Love Island’ will be set upon fresh shores, and requires a brand new look-and-feel. It’s time to kiss goodbye to the sunny shores of Spain, and say hello to the Emerald Isles of Ireland.


Deliverables:

Campaign messaging & imagery
Platform considerations