ABOUT

Reality was never the exhibition.

Overview

To launch Jurassic World: Rebirth, this concept reimagines an NHM Lates event where the boundaries between cinema and reality begin to disappear. Rather than promoting a film inside a museum, the museum itself becomes part of Jurassic Park, allowing visitors to experience the franchise as if it had escaped into the Natural History Museum.

Creative Journey

The work is presented in the order it was developed, beginning with the strategic insight and central creative idea before expanding into the visitor journey, campaign identity, environmental storytelling, partnerships, interactive moments and the opening-night experience. Together, the project demonstrates how one narrative can shape every touchpoint of an event.