ABOUT

WHAT TO DO? Catch the attention of the advertising agency W+K and stand out as a driven, edgy and brave creative team.

WE DID IT: A few months ago W+K launched a new commercial for Asla Skyr yogurt: The Messenger. The main character is a little Icelandic kid, Orri Sigurdsson, able to deliver messages throughout the whole country thanks to the incredible nutritional power of Asla Skyr yogurt.

We decided to kidnap him.

We created a fake profile on Twitter naming ourselves “Creative Kidnappers” and we posted on W+K’s Twitter page something they could not ignore: a full-on kidnap style picture of Orri Sigurdsson blindfolded and with a newspaper in his hands (The Daily Planet). The deal was pretty clear: if you want him back, give us a job.

The deal was pretty clear: if you want him back, give us a job.

For a whole week, we engaged with the MD Neil Christie through various posts, in this disruptive, controversial and borderline creepy adventure.

Dressed in black and hidden by sunglasses, we personally delivered a black CK branded envelope to the agency. Inside they would find our blackmail letter and a big, little surprise: a lock of hair from little Orri.

On the back of the letter was our CV.