Everybody Reads by Daniel for Cannes Lions - Lions Daily NewsWho liked - Everybody Reads by Daniel for Cannes Lions

Daniel Professor

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DH,LO Creative, from Brazil, created the campaign for the Lions Daily News, traditional publication of the Cannes Lions Festival, which circulates in the palais, in restaurants and hotels of the event region; and brings, in addition to content about all that happens in the biggest event of the world's creativity, interviews and profiles of creatives, as well as the complete sheet of all the winners at the festival.

The campaign aims, in a humorous way, strengthen the public that reads Lions Daily News is select exactly for attending to the festival, and thus stimulate the agencies to advertise in the publication and encourage their clients to also do so. They used some advertising stars for this dialogue to be established with good humor. The campaign was requested by the Publishing Director of Boutique Editions Ltd.

Creatives chosen to star in the campaign include Brazilians Joanna Monteiro (FCB) and Marcello Serpa (AlmapBBDO), as well as other pop stars of the international market, as David Droga (Droga5), Sir John Hegarty (BBH), and Rei Inamoto (AQKA ). The campaign consists of press and social media pieces.