ABOUT

The UK’s favourite restaurant continues to launch burger promotion after burger promotion but how could McDonalds be sure that they could really give their 2 million daily customers the burger they really wanted?
They turned it over to the fans and enabled them to design the burger of their dreams. This crowd sourced product design platform allowed the fans to create the burger, publish the creations across social media, gather the votes from the millions of fans and when the winners were announced the best burgers in Britain ended up on the menu at every McDonalds restaurant in the UK.