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Spotify wanted to reward top streamers, who were the reason a lot of artists, like Hozier and Lorde, made it big through the platform.

Spotify’s Found Them First gave music fans a way to prove they were really into that band before they became famous. We used listening data to show you all the bands you discovered way ahead of the pack.

Within the first week the site had over 1 million visits. It quickly filled newsfeeds and twitter streams, garnering nearly 25,000 mentions, and over 100 Million social media impressions. And whether it was pop culture or tech, media all across the globe took notice.