ABOUT

To launch the new TT—with a revolutionary new Virtual Cockpit feature – we gave customers the chance to experience a transformative experience with the brochure in combination with their smartphone. Using conductive print we turned the brochure into a smart surface. With haptic feedback and an embedded Bluetooth chip that syncs the brochure to your mobile, we delivered a truly seamless, memorable experience that dramatically closes the gap between reading a brochure and beginning the retail configuration experience.