Daniel Bonner Global Chief Creative Officer

ABOUT

Audi are proud of their industry leading LED headlight technology – but how could they get anyones attention when one of the planets biggest sporting occasions – the World Cup - had just kicked off? We introduced the largest (and brightest) LED scoreboard, created with 28 brand new Audi A8s stacked in 45 shipping containers, connected to real time data from FIFA and their headlights synchronized together to form the world’s brightest scoreboard.

MADEIT CREDITS

  • Audi DeutschlandClient
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