ABOUT

D&AD set a brief in conjunction with Nestlé to rethink their Curiously Cinnamon brand of breakfast cereal. After a complete rebrand & repackaging, I proposed quite a fun ambient media campaign to be featured around the supermarket, to promote curiosity of the brand. The idea is based on the well known phrase 'curiosity killed the cat' and depicts Cinnamon as the inquisitive feline always trying, but ultimately failing, to get his paws on the elusive cereal.