ABOUT

During my first stint at Landor I was asked to produce something to promote a government cycle scheme internally to employees. I came up with a simple but effective visual solution in the form of a guerrilla marketing sticker campaign.

Since then I felt the need to develop it a bit further, showing how it could be used in strategic locations as a ‘last straw’ incentive to take up cycling as an alternative to the often dismal commute by means of public transport.

I also explored how this design could then be applied to the website.