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About me

Daniela is a creative world trotter. Originally from Uruguay, she started her career in McCann Montevideo as a Creative Copywriter where she learned the craft of writing and the power of storytelling. Her curiosity and daring spirit took her to Ho Chi Minh City, where her career took off working for Phibious, one of the top regional agencies.

After a successful tenure in Asia, in order to better understand the Industry and its consumers, she followed her book-worm intuition and decided to pursue her Master in Communications and Media in Stockholm. Her field work on user's perception of the Netflix algorithm was recognized at the Association of Internet Researchers and will soon be part of the upcoming book "Netflix at the Nexus".

Her obsession and food passion for Asia made her return to that beautiful part of the world as an Associate Creative Director for Ogilvy Singapore. After a year and a half, she decided to embrace other opportunity in Orchid Creation as a Group Creative Director for this international ideas incubator based in New York City, working for A-list clients such as Google, Coca-Cola, Ubisoft and Benefit Cosmetics. She jumped to freelance life as a Creative Director for McCann Health New York to later become a Creative Director for TBWA Chiat Day New York, where she felt in love with women's health initiatives.
She is currently a Group Creative Director in Weber Shandwick, always eager to add value to the conversation and culture, earning brand awareness in return.
Her work has been recognized in Cannes Lion, Campaign Asia, Effie Awards, Camara de Anunciantes del Uruguay and much more.

When Daniela is not working, she dances swing and practices kick-boxing, advocates for women's representation in the Industry, teaches as a guest lecturer back home and loves catching up with friends over dinner. You can find her obsessively writing in a Brooklyn cafe, blogging about her travels.

Details

AvailabilityLooking for work

ContractPerm, Freelance, Temp-Perm, Part time, Remote

LocationNew York, United States

Skill LevelSenior, Director

LanguagesEnglish - Spanish - Portuguese - Italian and a little French

Tagged Job TitlesCreative Director, Brand Consultant, Translator

Ranking

#1120 Ranked Creative Director

Recommendations

Currently No Recommendations

Skills

Advertising, Analysis, B2B, B2C, Branding, Communications, Consultancy, Content, Copywriting, Creative Direction, SEO

Sector Experience

Communications, FMCG, Food & Beverages, Personal Care, Point of Sale, Retail

Clients

Benefit cosmetics, Coca-Cola, Google

Awards

Cannes Lions - Shortlist, Effie\'s - Gold

Trade Associations

Association of Internet Researchers, Circulo Uruguayo de la Publicidad

CV / Resume

Daniela's CV/Resume

Activity

Connections28 Followers39 Following167

Likes0

Creativepool member since 16 January 2019

Work
Articles
Achievements
Activity

Daniela's achievements

Judging

Daniela Varela has sat on the Creativepool Annual jury.

Annual 2024 Judge Self Initiated

Annual 2019 Judge Branded Content

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