ABOUT

My role:
Research · Concepting · Shot list · Shooting · Editing
I started by researching BookTok and niche Instagram
communities centered around books, libraries, and giftable
reading moments.

From there, I identified recurring formats, tones, and visual
cues that felt native to those spaces.

I pitched the concepts, built the shot list, and designed the
content to feel lo-fi, personal, and emotionally driven rather
than overtly promotional.

I handled the full execution — shooting and editing each
piece of content. keeping platform language, pacing, and
audience behavior at the center of every decision.