Daniela Bombonato
Executive Planning Director
ABOUT
The Zoom background has surely been the most talked-about piece of online real estate since the dawn of coronavirus. No surprise, then, that Burger King is trying to turn the space into an advertising vehicle—with your help, of course.
The brand is incentivizing Zoom users (and users of any video-chat software, in fact) to use images of BK billboards as their backgrounds. If you take a photo or screenshot of the results on Twitter and @ the brand using the hashtag #HomeOfTheBillboards, you can get a ""buy one get one free"" offer for the Whopper sandwich.
BK is framing the fun social stunt as a way to get its billboards and other OOH work noticed at a time when fewer people are out and about in the world.
The promotion runs today through Friday. The coupon code will be DMed to you, and must be redeemed on the BK App.
MADEIT CREDITS
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Burger KingClient
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Andressa CardosoProduction -
Ariel GrunkrautHead Of Marketing -
Augusto CallegariCopy -
Belen RodriguezAccount Team -
Carolina SilvaPlanning -
Carolina VieiraAccount Team -
Chris FinazzoPresident, Burger King North America -
David Buenos AiresAgency -
Diego SuarezHead Of Global Marketing -
Edgard GianesiCreative Directors -
Emanuel AbeijónManaging Director -
Fabiano BeraldoProduction -
Fabrício PrettoAcd -
Felipe BragaMedia Team -
Fernanda HarbMarketing Coordinator -
Fernanda PeixotoProduction -
Fernando MachadoMarketing Officer Global Chief -
Filipe BottonMarketing Manager -
Flavia GuetterSocial Media Digital Marketing -
Gustavo NanesInnovation & Technology -
Ignacio FlottaExecutive Creative Directors -
Jenny GobelAccount Team -
Jorge R. OliveiraDirector, Media & Social Channels -
Juan Manuel JofrePlanning -
Juan Pablo TyrerCreative Directors -
Juliana ChediacAccount Team -
Julieta AltareAccount Team -
Letícia DefinaMedia Team -
Lucas PatricioSocial Media -
Lucila MengideGroup Account Director -
Luz FochezatoHead Of Marketing -
Marcelo PascoaHead Of Marketing North America -
Marcia MendonçaMedia Team -
Maria Eduarda DarmeMarketing Analyst -
Martín GonzalezMarketing Manager -
Mateus MadureiraMedia Team -
Nerina BaldassarreMarketing Analyst -
Nerina BaldassarreMarketing Analyst -
Nicolas GoldsteinCreative Directors -
Nicolás VaraExecutive Creative Directors -
Pedro MezziniArt Director -
Rachel KellermanSr Brand Manager Global Marketing -
Rachel StartzAccount Team -
Rachel WilliamsManager, Advertising -
Rafael DonatoExecutive Creative Directors -
Rafael GiorginoAccount Team -
Renata OliveiraMedia Team -
Renato RossiHead Of Marketing North America -
Rogelio MaganaDirector Of Marketing Communications -
Rogério ChavesAcd -
Stefane RosaGroup Account Director -
Sylvia PanicoGlobal Coo -
Tabata PimentelPlanning -
Thais NicolauMarketing Director -
Toni FerreiraInnovation & Technology -
Vinícius SimonMedia -
Daniela BombonatoPlanning -
Pancho CassisGlobal Cco & Partner -
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